
Commitment to Peru
Maison Trudon works with local players to promote rapid and progressive reforestation at Centre Fuerte Rio Momón, Loreto, Peru.

A sustainable initiative
Driven by a deep concern for the environment, Trudon has chosen to make a financial commitment to reforestation in the Amazon.
This project aims to respond to the major challenge of deforestation, caused not only by large-scale agriculture, but also by local inhabitants who, faced with poor soils, have no choice but to clear the forest in order to survive.
Aware of this reality, Trudon is committed to finding sustainable solutions that benefit both nature and local communities.

Preserving the Amazon - A community-centered approach
Trudon chose the Peruvian Amazon region of Iquitos as the site for its reforestation project. Situated in the heart of the forest and only accessible by boat, the town still benefits from intact primary forests - a primary forest is one that has not been exploited or cleared by man. However, recent road construction and urbanization are exposing these ecosystems to new threats.
The Trudon project seeks to protect these sensitive areas while offering economic alternatives to local people so that they can provide for their needs without resorting to practices that devastate nature.

Partnerships for progress
Collaboration with UNAP
Aware of the complexity of local challenges, Trudon has enlisted the expertise of the National University of the Peruvian Amazon (UNAP) and local experts to develop a comprehensive reforestation strategy. The project brings together specialists in agroforestry, timber management and biodiversity conservation, with the aim of introducing modern, sustainable techniques.
A strategic plan has been drawn up by UNAP to optimize each plot: reforestation with fast-growing species, use of natural offshoots to minimize costs, and sustainable recovery of cut wood. This project aims to prolong the life of the land, increase productivity and preserve local resources. These methods not only preserve the forest but also improve living conditions for local communities.
*Crédit photo, Laboratoire de dendrologie-UNAP

In August 2024, UNAP teams undertook an in-depth study of the plots, mapping and classifying vegetation types: primary forest, secondary forest, chacra (cultivated area) and purma (abandoned former cultivated area).

Discover the path leading to the reforestation plots, an immersive journey into the heart of nature's renewal. By supporting this initiative, Maison Trudon is contributing to a sustainable economy that allows the forest to thrive and live on, ensuring a green future for generations to come.

VEGETATION CLASSIFICATION
These classifications are important for understanding the impact of human activity on the forest ecosystem, and for promoting sustainable management of this territory.
- A primary forest is one that has never been exploited by human activity. It has a rich biodiversity, with trees that are often very old, and a natural ecological balance that has evolved without direct human disturbance.
- Secondary forest develops in areas that have been exploited, disturbed or degraded by man, but where vegetation has been able to regrow.
- Chacra is a cultivated area in rural Latin America. It is a plot of land cultivated by man.
- Purma is a former cultivated area that has been abandoned and where vegetation has begun to regenerate naturally. Over time, these plots can revert to secondary forest zones.
Looking to the future
Sustainable development for the Amazon
This reforestation plan, co-constructed with local communities, is part of a long-term approach aimed at reversing deforestation while promoting social and environmental progress. The reforestation and local biodiversity preservation project, supported by Trudon, is progressing successfully. It offers not only a valuable training opportunity for UNAP students, but also a sustainable solution for the people of Centro Fuerte. Other initiatives, such as the creation of butterfly farms, are being studied to generate employment while enhancing local biodiversity.