A NEW CREATIVE ERA FOR TRUDON
At the helm of the creative direction of Trudon, Hugo Ferroux will bring a renewed aesthetic, cultural, and contemporary dynamic, while celebrating the unique heritage of these institutions of French patrimony.
Under his guidance, the creative direction will be built around an immersive approach, where storytelling, culture, and creation engage in a constant dialogue. Each collection, each scent, each flame will tell a story—heritage-driven, singular, enlightened, and timeless.
“I have long held deep admiration for Trudon. Its history, its storytelling and coherence around heritage, the strength of its identity all sketch a definition of luxury in which nothing is left to chance. Trudon is far more than a perfume house. It is a living narrative, a heritage in motion.”
— Hugo Ferroux, Trudon Creative Director
ABOUT HUGO FERROUX
Born in Chambéry, Hugo Ferroux quickly developed a passion for Decorative Arts and History, two foundational pillars of his creative vision. After studying fashion at Studio Berçot, he began his career at Mugler as assistant to the artistic director before joining Saint Laurent in 2013, then under the artistic direction of Hedi Slimane. During eleven years within the Parisian house, he worked closely with Slimane’s successor, Anthony Vaccarello, on numerous projects including the opening of the Saint Laurent Rive Droite concept stores—true aesthetic laboratories blending fashion, art, and design.
As the creative director of the project, Hugo Ferroux forged a comprehensive and precise approach to brand experience.
In March 2025, Hugo Ferroux was appointed Creative Director of Trudon. His narrative approach and interpretation of the heritage of both houses lie at the heart of his creative vision for the collections beginning January 2026.
